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Incentives are all the rage. If we can just find the right carrots, we can move people to do marvelous things. We see this thinking in teacher merit pay proposals, of course, but it's also a regular feature in discussions of student motivation.
Unfortunately it's becoming harder and harder to find the right incentives for our students. Here's why:
We're swimming against strong cultural currents. The worst sides of youth culture aren't doing us any favors. For example, reality TV serves up a grotesque parody of a lesson we all want to teach our children: Work hard, and you'll reap rewards. What are they learning from reality TV? Distinguish yourself through vanity, venality, selfishness, boastfulness and intrigue, and you'll win the prize. Fame, however ill-gotten, is its own reward.
Perverse notions of self esteem weaken the drive to work hard. Recent polls suggest that American students on the whole think very highly of themselves. Jean Twenge, who has studied these polls, worries that “self-esteem without basis ...

David Kelley is a legend in technology and design circles. Decades ago, he founded a design firm that dreamed up the computer mouse as we know it today. That firm has since evolved into IDEO, a global design company that has left its unique stamp on everything from consumer goods to social innovation. IDEO's work has probably touched your life in ways you don't even know.
For years, Kelley has brought his passion for design into the classroom as a professor at Stanford's famed Institute of Design (or D.School, for those in the know). More recently, Kelley has set his sights on the K-12 classroom. He and his Stanford graduate students are working with schools to help teachers and students master "design thinking." He recently told us what that means.
Public School Insights: Let's start with a big question. What is "design thinking?"
Kelley: To me, design thinking is basically a methodology that allows people to have confidence in their creative ability. Normally many people don't think of themselves as creative, or they think that creativity comes from somewhere that they don't know—like an angel appears and tells them the answer or gives them a new idea.
So design thinking is hopefully a framework that people can hang their creative confidence on. We give people a step-by-step method on how to more routinely be creative or more routinely innovate.
Public School Insights: So you are not talking about something that only artists or engineers would use.
Kelley: No. I struggled with what to call it when we first started out. The reason that we put the word design in it is that this really is the way that designers naturally think. It's not necessarily the way that doctors, lawyers or teachers think, ...
The blogs are buzzing with thoughts on student motivation. That's not all bad, given that policy wonks by nature spend most of their time talking about compulsion. But we should be wary of motivation's evil twin: pandering.
Author Dan Pink makes a strong case for "motivation 3.0" in schools. That is, he believes carrots and sticks alone won't make people behave the way we want them to. Instead, we need to rouse people's inner drive to do meaningful work. I couldn't agree more.
But I do worry about what happens when we confuse true motivation with a kind of wish fulfillment: students doing what they want to do when they want to do it. Without a doubt, students should do hands-on work. They should use technology that makes learning vivid and exciting. They should see the relevance of their studies to their own lives and aspirations.
What happens, though, if we condition our students to believe that every moment in school or life should be sublime, or at least entertaining? The truth is that just about any work worth its salt includes peaks and valleys. You'll have to slog ...
Dan Pink has written several bestselling books on the future of work. His most recent book, Drive, is already lighting up the blogosphere a scant week after its release. Drive explores what motivates us to do our best work. These days, carrots and sticks will do more harm than good, Pink argues. The time has come to tap "the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world."
Pink has earned his chops as a business writer. He has become a regular in the pages of magazines like Fast Company, the Harvard Business Review and Wired. But his work is at least as relevant to schools as it is to business.
Pink recently spoke with us about his book and its implications for school reform.
Public School Insights: Given that this is the age of Twitter, can you summarize your book in 140 characters or less?
Pink: I can summarize the book in 140 characters, although it is kind of hard to measure characters in audio….
The 140 character summary of this book Drive goes like this: Carrots and sticks are so last century. Drive says for 21st-century work we need to upgrade to autonomy, mastery and purpose.
Public School Insights: Thank you, that does the trick. Let's dig into that and create a few more characters. [Along with] this notion of autonomy, mastery and purpose, you give a bit of a history. We have moved from motivation 1.0 to motivation 2.0, and then to motivation 3.0. What are these stages and why are they important?
Pink: Part of this book has a metaphor at the center of it. It is the metaphor of the computer operating system. All of us use computers. We use a whole variety of ...
The language of economics is quickly replacing the language of schooling, and that might not bode well for our children in the long term.
Two recent studies suggest that all the recent educonomic talk might thwart children's performance in the long run. (I learned about both studies from Newsweek's Nurture Shock blog).
The first found that students who focus more on test scores than on the inherent value of learning don't retain much of what they get by heart for a test. No big surprise there.
The second found that students do worse on tests when they believe they are competing with many people. By contrast, they "work harder, and do better, when they are up against just a few people." The study's authors speculate that students are more motivated to succeed when the competition is personal, when there are "fewer people in the race."
So the common language of school reform might actually take some wind out of students' sails. All that focus on test scores, especially those test-prep classes and rallies, might actually smother the urge to learn. And all that time we spend warning students that they're up against millions of Chinese and Indian geniuses? It may be counterproductive.
Reformers will no doubt heave exasperated sighs if they read this. High-flown ...
Actress Danica McKellar first became famous as the beautiful Winnie Cooper in The Wonder Years, a hit TV show that aired in the late '80s and early '90s. In the years since, she has starred in over 30 films, TV movies and plays.
But it's her work in mathematics that has most recently caught the attention of educators around the country. McKellar has written two books to get tween-aged girls hooked on math. Math Doesn't Suck aims to help middle school girls overcome their fear of math and understand that it pays to be smart. Her sequel, Kiss My Math, helps girls slay the pre-algebra dragon. A third book, this one on algebra, is in the works.
A summa-cum-laude math major from UCLA, McKellar comes with impressive mathematical credentials. She has even co-authored a theorem on two-dimensional magnetism that now bears her name.
McKellar recently spoke with us about girls and math.
Girls and Math
Public School Insights: Do girls really hate math? And if so, why?
McKellar: Let's face it: Boys and girls in this country, by and large, are not huge fans of mathematics. But the issue seems to be particularly problematic for girls because, on top of the stereotypes about how difficult and “nerdy” it is to study math, girls are also getting the message that they're not supposed to be good at it.
Public School Insights: Where do you think that message is coming from?
McKellar: I think that it is coming from all over. Girls are inundated with images of what women are supposed to be, from billboards, magazines and pop culture in general – that girls are supposed to be sexy and appealing, and maybe even a little dumb, and that this is considered attractive. That's the message that ...
“Making Geeks Cool Could Reform Education.” That’s the title of the latest national article to oversimplify school reform. Author Daniel Roth of Wired magazine offers the seeds of a good idea, but like so many other national commentators he doesn't add much to the conversation.
Roth’s general argument does appeal to me. I was a high school nerd long before Bill Gates and Sergei Brin made nerds cool. Perhaps nerds can help unravel the anti-intellectual marketing culture that makes academic achievement seem positively un-cool.
Roth also wins points for his healthy skepticism about the power of “disruptive” technological innovation. He describes a meeting of education entrepreneurs:
The businesspeople in the room represented a world in which innovation requires disruption. But [former teacher Alex] Grodd knew their ideas would test poorly with real disrupters: kids in a classroom. "The driving force in the life of a child, starting much earlier than ...
A roundup of success stories recently published by Public School Insights is far overdue. Here's a list of eleven inspiring new stories we've posted in the past few months:
- Working together, parents and teachers help students thrive at a Delaware middle school. 8/13/2009
- An Idaho middle school gives students a second chance at success. 8/6/2009
- The relentless pursuit of excellence pays off at a Texas middle school. 7/30/3009
- A personalized approach helps turn around a Washington high school. 7/24/2009
- An Alabama middle school is beating the demographic odds. 7/16/2009
- A Texas high school turns nonreaders to readers. 7/7/2009
- Small academics help students make the grade at a New Jersey high school. 6/9/2009
- Access to college becomes a reality for every student in a Texas school district. 5/19/2009
- A commitment to character education supports school improvement in a Missouri school district. 5/7/2009
- A Washington school district brings college to the high school. 4/30/2009
- Teacher collaboration leads to student success at a Pennsylvania middle school. 4/17/2009 ...
A couple of weeks ago, I threw a hissy fit over the influence of marketing and the media on young people’s academic habits. Afterwards, I received a couple of emails laying the blame for poor academic habits at parents’ feet. If parents weren’t missing in action, the argument went, young people would be less disruptive and more invested in school. I’m not sure it’s as simple as that.
A new British study of parenting is suggestive. It found that parents are more likely to spend time with their children and monitor their children’s activities that they were twenty years ago. The researchers speculate that that youth behavior problems in the UK reflect--you guessed it--“the influence of youth culture.”
Yes, this is a study of British families. Yet I wonder if we would find similar trends in the United States. American author Michael Chabon recently went so far as to lament the encroachment of adults on the time-honored freedoms of childhood:
The Wilderness of Childhood is gone; the days of adventure are past. The land ruled by children, to which a kid might exile himself for at least some portion of every day from the neighboring kingdom of adulthood, has in large part been taken over, co-opted, colonized, and finally absorbed by the neighbors.
Surely Chabon has a point. Thirty years ago, I made a daily ten-block trek--alone and on foot--to my elementary school. Try to do that now, even in the nation’s most well-heeled suburbs, and your parents will probably get a visit from child protective services. Many children seem to have little time away from adults. This ...

In Defense of Field Trips: A Conversation with Educators from an Extraordinary Alabama Public School
People looking for a public school Cinderella story need look no further than George Hall Elementary in Mobile, Alabama. The once struggling school, which serves mostly low-income children, now boasts state math and reading test scores most wealthy suburban schools would be proud of. (See our story about George Hall's Success).
George Hall did not have to sacrifice all but the basics to get there. Instead, the school's staff courageously focused on what some would consider frills in an era of high-stakes accountability: innovative technologies; rich vocabulary and content knowledge; even field trips.
We recently spoke with George Hall principal Terri Tomlinson and teachers Elizabeth Reints and Melissa Mitchell.
Hear highlights from our interview (5 minutes)
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A Village Route to Early Childhood Education
In the 1990s, we at Davenport Community Schools noticed a trend: Children were coming to kindergarten unprepared to learn. A troublingly low number of our district’s children (more than half of whom receive free or reduced price lunch) had preschool experience. Recognizing the importance of early childhood education in ensuring students are ready to succeed in school and life, we developed the Children’s Village, which includes formal preschool classes and all-day, year-round programming serving children from six weeks to five years old. Today, when a Children’s Village student arrives for the first day of kindergarten, the teacher can say, “This child is ready to learn.”
With early childhood education, students learn more, teachers accomplish more and taxpayers get more for their education tax dollar. But it takes all our students, teachers, staff, administrators, parents and partners to make the Children’s Villages a success. Indeed, it really does take a village to ensure quality early childhood education. Read more
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